More ideas from Will
In response to the sinking of huge numbers of merchant ships bound for Britain during the First World War, the British government initially introduced a voluntary rationing scheme, issuing posters such as this one, that encouraged self-restraint in food consumption.     Produced during the First World War  © IWM (Art.IWM PST 13375)

Food… Don’t Waste It. Cooper United States Food Administration poster, produced some time between Almost 100 years later it’s still relevant. Proving once again that simpler is.