STRATEGY & BUSINESS

120 Pins
 2y
Collection by
National Gallery of Canada — AREA 17

Art Strategy

1 Pin
the differences between business-to-business and consumer decisions are not cut-and-dried. True, B2B sellers need to optimize prices, meet specifications, comply with regulations, and follow ethical practices. Procurement teams rigorously evaluate vendors and run total cost-of-ownership models to ensure that rational, quantifiable criteria around price and performance shape their analyses.But today meeting those criteria is table stakes.

B2B

1 Pin
These are all of the ways that Facebook can target you X_X and they're probably not including all of them here
Rimmel's campaign with non-paid micro-influencers "drove a 44 percent higher sales lift among the two products and a 69 percent higher sales lift for all Rimmel eyeliners and mascaras, demonstrating a larger halo effect." It also resulted in more sentiment conversation to understand brand perception. I have mixed feelings about paying people in products for brand exposure, but think it's worth thinking outside the box of traditional influencers.
Did Facebook’s faulty data push news publishers to make terrible decisions on video? » Nieman Journalism Lab

ADVERTISING

59 Pins
US // Gen Z & Milllennial stats about stories, platform usage, etc. "1 in 4 Gen Z andMillennials actively seek videos of products and services they are considering buying."
The Singles Economy is growing, and brands need to tailor their approach and offerings to reflect changed attitudes and expressions of singleness.   Interesting fact: "One in three single people, 35 per cent, do at least as much socialising online as they do in person."

GENERATIONS

15 Pins
Buy Me Once is a site started to discourage throw-away culture and planned obsolescence. They feature manufacturers that guarantee product quality and longevity, and even have a page for people to share their frustrations about things breaking.
why businesses should have rewards programs
Le Tote: unlimited clothing rentals. Found via https://thebillfold.com/le-tote-broke-my-clothing-crush-db593c9a2773#.abcshs26u

RETAIL

23 Pins
a poster with the words beyond the frame in black and white, on an aqua green background
National Gallery of Canada — AREA 17
National Gallery of Canada — AREA 17
a diagram with different types of people in it
What B2B Buyers Really Care About
the differences between business-to-business and consumer decisions are not cut-and-dried. True, B2B sellers need to optimize prices, meet specifications, comply with regulations, and follow ethical practices. Procurement teams rigorously evaluate vendors and run total cost-of-ownership models to ensure that rational, quantifiable criteria around price and performance shape their analyses.But today meeting those criteria is table stakes.
an info sheet showing the different types of aircrafts in each country, and how they are
All of Facebook's Ad Targeting Options in One Infographic [Infographic]
These are all of the ways that Facebook can target you X_X and they're probably not including all of them here
Rimmel's campaign with non-paid micro-influencers "drove a 44 percent higher sales lift among the two products and a 69 percent higher sales lift for all Rimmel eyeliners and mascaras, demonstrating a larger halo effect." It also resulted in more sentiment conversation to understand brand perception. I have mixed feelings about paying people in products for brand exposure, but think it's worth thinking outside the box of traditional influencers. Mascara, Products, Eyeliner, People, Rimmel, Beauty Brand, Rimmel Eyeliner, Influencer Marketing, New Face
Inside Rimmel’s revamped influencer strategy
Rimmel's campaign with non-paid micro-influencers "drove a 44 percent higher sales lift among the two products and a 69 percent higher sales lift for all Rimmel eyeliners and mascaras, demonstrating a larger halo effect." It also resulted in more sentiment conversation to understand brand perception. I have mixed feelings about paying people in products for brand exposure, but think it's worth thinking outside the box of traditional influencers.
graffiti on the side of a building that says bamboo project it's this
Did Facebook’s faulty data push news publishers to make terrible decisions on video?
Did Facebook’s faulty data push news publishers to make terrible decisions on video? » Nieman Journalism Lab
Email from Sunday Riley, encouraging "influencers" to open new accounts through a VPN and write fake reviews. Beauty Products, Best Anti Aging, Anti Aging Skin Care, Anti Aging Skin Products, Anti Aging, Care, Reviews, Wet Hair
imgur.com
Email from Sunday Riley, encouraging "influencers" to open new accounts through a VPN and write fake reviews.
a man sitting at a table in front of bookshelves
Pinterest Is a Unicorn. It Just Doesn’t Act Like One. (Published 2018)
the state of social video is shown
Homepage • #1 Platform to make better ads: Unify Data + Creativity • Vidmob
US // Gen Z & Milllennial stats about stories, platform usage, etc. "1 in 4 Gen Z andMillennials actively seek videos of products and services they are considering buying."
seattle's wexley school for girls set to close in spring the drum
Seattle’s Wexley School For Girls set to close in spring
Seattle’s Wexley School For Girls set to close in spring | The Drum
a woman with long hair standing in front of a mirror
Report: Traditional methods of personalization don't work for millennials and Gen Z | MarTech
the collage shows different styles of clothing and footwear for women in their 20s's
How H&M’s millennial brand Nyden is crowdsourcing design on Instagram
Nyden crowdsourced design inputs from Instagram, via artists (which they consider to include influencers)
an advertisement for bags in the ocean with a shark swimming over it's back
Adventures in Greening: Pondering plastic bags (with music)
two men in orange vests standing next to a red and blue dump truck with pizza on it
Domino's is repairing roads, and some people says it reveals a 'dystopian' truth about America
One of Domino's latest initiatives is filling pot holes (which are then stamped with the brand's logo). Cool for preventing car problems, but not a great reflection of the "dystopian" state of our nation, internet users say.
a woman wearing a black leather jacket with white fringes
Is H&M’s new influencer-driven line the future of fashion?
“We try to create fashion like you create pop music,” he says. “You need to live up to your own craft, but interesting things happen when you start to interact with other tribes and other talent.” /Nyden, H&M's new label, is using (internet) tribes as a main part of their marketing strategy.