More ideas from Andrej
What does it mean to be customer-centric?

Customer-centric content marketing: why and how. A manifesto and examples on why and how to be more customer-centric in your content.

Startup development phases

Startup development phases

Global generation overview

Talking About WHOSE Generation? Why Western generational models can't account for a global workforce

2016 B2B Content Marketing Versus B2C Content Marketing

How these seven steps will impact your Strategic Goals for Content Marketing. How to adapt to a changing content marketing world.

I got: You got ALL of them right!!

Kids: the new decision makers in family travel. What did you want to be when you grew up? I wanted to be the boss of Qantas, so I could fly around the world

Mapping Your Content to the Buyer’s Journey

Map your new or existing content to the buyer's journey using 3 key qualities: persona questions, content format, and buzzwords used.