There are some key Google Ads metrics that your agency needs to keep an eye on daily to optimize your client campaigns and improve ROI. And keeping a watchful eye on one of the largest advertising platforms in the world is critical. Despite shifts in the market, Google Ads is still the 800-pound gorilla in the PPC advertising space, accounting for 44.3% of global digital ad spending. #Google #GoogleAds #Marketing #MarketingAgency