••AppleWatch: the 1st serious Swiss watch competition? "TAG Heuer Connected" watch?•• 2015-11-10 launch $2000 • partners: Intel/Google droid • features: touch screen / wrist movement / voice activation / customisable but traditional watch dials though realistic look / showerproof not dive proof as AppleWatch / sm micro but no speaker • mark T Heuer's CEO JC Biver's words: he will capitulate if he can not sell 1% (50,000) of AppleWatch's 5M units/year! Pretty low esteem to start?! Not promising!