Built for Bond. Aston Martin DB10 (2015 Sep.) This advertisement taps into customers' self-actualization needs and esteem needs to make connections with customers. and It basically implied that "This car is built for bond, but also for you". 007 series have a long history and broad impact. The video also implied if you get this car, you will be as cool as bond. Not only Bond is dream character for guys, but also attractive to woman target audience.
