Customer Centricity: Focus on the Right Customers for Strategic Advantage, being customer centric means looking at a customer’s lifetime value and focusing marketing efforts squarely on that real-world, high-value customer segment to drive profit.
Elements Of Successful Email Campaigns [INFOGRAPHIC]. This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.
Bad customer service will make you lose the sale. Customers hate being told, "We've always done it like this" or "This has never happened to us before" meaning the customer spoilt their (perfect) record?