This Empathy Map was originally created by Dave Gray (see his book Gamestorming) and is a great collaboration tool to get internal team members, stakeholder and/ or clients to get a deeper understanding of their customers / users.
Apply Design Thinking to Your New Year’s Resolutions
Divergence Convergence in the process: "A hybrid elaboration and reduction workflow bolted onto a design process. The ideation and experimentation phases are the design phase (see double diamond design method)"
Design Thinking: Select the Right Team Members and Start Facilitating
If we apply the analogy of Design Thinking as a journey, having good travel partners is important to safely and successfully arriving at your desired destination. The process of Design Thinking takes you into unknown and sometimes uncomfortable territory. Members of a Design Thinking team need to be open minded, curious, collaborative and allow their assumptions to be challenged, ready for change, and be adaptable. Yes, that’s a lot, but it’s worth the effort as it creates a great team…
I emphasize how important it is to really know your audience. Look at this infographic to help you understand your audience: 10 steps to building personas - understanding & appealing to your audience in a sophisticated way
How to Run an Empathy & User Journey Mapping Workshop