Herbert Bayer was appointed director of the printing and advertising workshop in 1925. He designed the famous ‘universal typeface’ of simple looking letters that is so familiar to us now.

Unity by Alignment and Pattern. Herbert Bayer was appointed director of the printing and advertising workshop in He designed the famous ‘universal typeface’ of simple looking letters that is so familiar to us now.

Herbert Bayer, (graphic designer)  Title	Consumer Noreen Cosmetics ad

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Herbert Bayer, (graphic designer) Title Consumer Noreen Cosmetics ad (via Ad Vintage)

Universal type 1925 - Herbert Bayer "The "universal" type, that Bayer presented in 1925 with the name 'sturm blond', the reduction was extreme. The guidance had adopted - exclusive use of lowercase letters, forms of elementary geometry, reduced to the simplest, universality - followed by other graphic artists."

Universal type 1925 - Herbert Bayer "The "universal" type, that Bayer presented in 1925 with the name 'sturm blond'

Herbert Bayer, Bauhaus-Ausstellung - Weimar, No.12 (1923)

Bauhaus Ausstellung, 1923 with the logo designed by Oskar Schlemmer // designer: Herbert Bayer

BAUHAUS 1919 – 1928 Herbert Bayer, Walter Gropius and Ise Gropius [Editors]

Bayer, Gropius & Gropius: BAUHAUS 1919 – New York: Museum of Modern Art, First edition in jacket.

Envirnomental Graphics by Herbert Bayer (Austrian/American 1900-1985)

Herbert Bayer Design for a newspaper stand Tempera and cut-and-pasted print elements on paper × cm “ The walls are painted to match the architectonic divisions of the room precisely.

Herbert Bayer Illustration 2  Paired with quote by Alfred North Whitehead. From a series "Great Ideas of Western Man" by Container Corporation of America (1950 -1975). Image from the book "Great Ideas" published by Container Corp. in 1976

"The art of progress is to preserve order amid change and to preserve change amid order." Herbert Bayer illustration paired with quote by Alfred North Whitehead. Ad is from the series, "Great Ideas of Western Man," by Container Corporation of America

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