Hlavná myšlienka

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Nie, nie je to rytiersky román. Knižka sa venuje Jungovým archetypom a ich využitiu pri rozprávaní príbehu značiek. Hlavná myšlienka: Predpokladom efektívneho marketingu je pochopene a využitie archetypálneho zmyslu značky - teda nájdenie duše značky a jej vyjadrenie takým spôsobom, ktorý sa dotýka univerzálnych pocitov a inštinktov, ktoré majú ľudia v sebe odjakživa.

Nie, nie je to rytiersky román. Knižka sa venuje Jungovým archetypom a ich využitiu pri rozprávaní príbehu značiek. Hlavná myšlienka: Predpokladom efektívneho marketingu je pochopene a využitie archetypálneho zmyslu značky - teda nájdenie duše značky a jej vyjadrenie takým spôsobom, ktorý sa dotýka univerzálnych pocitov a inštinktov, ktoré majú ľudia v sebe odjakživa.

Hlavná myšlienka premeny sýpky spočíva v odlíšení starých a nových prvkov. #ASB #loft #wood #design

Hlavná myšlienka premeny sýpky spočíva v odlíšení starých a nových prvkov. #ASB #loft #wood #design

Northern Soul: Music, Drugs and Subcultural Identity by Andrew Wilson.

Northern Soul: Music, Drugs and Subcultural Identity by Andrew Wilson.

Damn Good Advice (For People with Talent!) How To Unleash Your Creative Potential by America's Master Communicator, George Lois  An indispensable guide to creative success from award-winning ad man, and original Mad Man, George Lois.

Damn Good Advice (For People with Talent!) How To Unleash Your Creative Potential by America's Master Communicator, George Lois An indispensable guide to creative success from award-winning ad man, and original Mad Man, George Lois.

The sprint is a 5-day process for answering critical business questions through design, prototyping, and testing with customers. Learn to run your own sprints, and read about our upcoming book on sprints.

The sprint is a 5-day process for answering critical business questions through design, prototyping, and testing with customers. Learn to run your own sprints, and read about our upcoming book on sprints.

kniha-krad-jako-umelec

kniha-krad-jako-umelec

Positioning: The Battle for Your Mind by Al Ries,http://www.amazon.com/dp/0071373586/ref=cm_sw_r_pi_dp_R.nqtb1YRGTBFC1B

Positioning: The Battle for Your Mind by Al Ries,http://www.amazon.com/dp/0071373586/ref=cm_sw_r_pi_dp_R.nqtb1YRGTBFC1B

21 Books By POC Writers Absolutely Everyone Should Read At Some Point

21 Books By POC Writers That You Should Definitely Read At Some Point

21 Books By POC Writers Absolutely Everyone Should Read At Some Point

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Hrdina nebo psanec | Knihy.cpress.cz

Hrdina nebo psanec | Knihy.cpress.cz

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