H & M Beach Pop-up Store. Hague’s coastal suburb of Scheveningen played host to a two-day H pop-up store full of summer products. These pop up stores are used to test products without a huge financial investment.
For its new ‘Travel’ collection, Swedish fashion retailer for men Brothers created a pop-up store in the shape of a giant suitcase. The Suitcase Store can be found at various airports and train stations.