If in Europe and America is very trendy to have a tanned skin, the women from Japan have another beauty standard. Japanese women are known and appreciated especially for their white porcelain skin, which in the past was also fashionable in Europe.
Why I love fair skin: I got my fair skin from my grandmother and it makes me happy that I have her skin color. :) My grandmother has black hair, blue eyes, red lips, and fair skin. She's a real life Snow White!