Tone of voice

Collection by Garrett Reil

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Garrett Reil
Limited Edition Screenprint — Paynter Jacket Co.

Limited Edition Screenprint

A limited-edition A4 screenprint of our much-loved care label that went viral during 2020. Released on 20th of June, 2020.

Tone of voice education /guideline piece for Microsoft Edge
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Branding— Tone of Voice

Tone of voice education /guideline piece for Microsoft Edge

Branding and tone of voice design _ Microsoft Edge by Garrett

Branding and tone of voice design for Microsoft by Garrett

Branding and tone of voice design _ Microsoft Edge by Garrett

DAVID ABBOTT, who died on May was a creative genius with principles. His advertising agency, Abbott Mead Vickers, refused to do campaigns for tobacco or toys.

Ad-mirable | Business | The Economist

DAVID ABBOTT, who died on May 17th, was a creative genius with principles. His advertising agency, Abbott Mead Vickers, refused to do campaigns for tobacco or toys. In 1984, when a small but ambitious British newspaper invited him to design its ads, he had to be talked into it. But the campaign he devised, featuring white letters on a plain red background, captured the essence of the product’s appeal simply and memorably. The first poster ran: “‘I never read The Economist.’ Management…

 I love the voice of The Economist headlines. And the fact I always have to think about the line before a second before I get it.

Advertising agency Ogilvy Cape Town has produced brilliantly clever copy-based ads for Volkswagen, in an initiative that encourages drivers not. Creative Advertising, Ads Creative, Print Advertising, Advertising Campaign, Marketing And Advertising, Advertising Ideas, Funny Commercials, Funny Ads, Guerilla Marketing

Volkswagen: I'm in traffic

Outdoor advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Citi Bank’s Live Richly is probably the most persuasive ad campaign in the history of advertising. It hits you so hard on the emotional level that a face to face encounter with a train or a truck could be better and recommended.

The 1 Billion $ Ad Campaign - Citi's Live Richly

Citi Bank’s Live Richly is probably the most persuasive ad campaign in the history of advertising. It hits you so hard on the emotional level that a face to face encounter with a train or a truck could be better and recommended. Not only did I felt tha…

Citibank_Fallon_Live Richly_Chocolate coins

Citibank_Fallon_Live Richly_Chocolate coins

banking branding I always love Citi identity

Citibank_Fallon_Live Richly_Presidents

Citibank_Fallon_Live Richly_Presidents

200 Bank Slogans &Taglines: Best Advertising punchlines from Banks

200+ Bank Slogans &Taglines: Best Advertising punchlines from Banks

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Copywriter Challenges Himself To Create An Ad Every Day For A Year, And They’re Pretty Cool Creative Print Ads, 365 Day Copywriting Challenge - The North Face

I Challenged Myself To 365 Days Of Print Ads, Here’s My Progress So Far

Hello, my name is Solomon and I am a Print ADdict. It all started on a beautiful summer day when I fired up my laptop and decided to cherish the fact that hard work beats talent when talent doesn't work hard. So I decided to put my creative skills to test and challenged myself to 365 days of print ads.