Denim visual merchandising ideas

The factory that creates their denim is at the forefront of sustainable practices, so Everlane wanted to use their communicationfilter of"radical transparency" to speak of the air drying, recycled water and Saitex cinder blocks that are made from the waste and by products of the process. The space needed to be modular as it will move from city to city, but at the same time funciton as a store where you can find your fit, and try on the denim in 1 of 6 fitting rooms

SAKS FIFTH AVENUE, Chinook Centre, Galgary, Canada, "Fall Colors: Denim, Winter Colors: Denim, Spring Colors: Denim, Summer Colors: Denim", photo by Reba & Tessa, (The Visual Duo), pinned by Ton van der Veer

BLOOMINGDALE'S, Chestnut Hill Mall, Massachusetts, "The Denim Days", photo by Sami Ramage, pinned by Ton van der Veer