Employer branding

Build a strong employer brand to attract and retain top talent. Discover effective strategies to showcase your company's culture, values, and benefits to potential candidates.
Cannes Lions Says to Bring Your Worst Employees to the Festival Instead of Firing Them – Adweek Campaign Posters, Campaign, Ad Campaigns, Ad Campaign, Ads Creative, Media Marketing, Social Media Design Inspiration, Social Media Design, Employer Branding

Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of the festival's official ad campaign, which launches Monday. Don't think of it as a reward. Think of it as an investment in creativity. After all, as the tagline points out, sending underperforming staff to Cannes as delegates is "cheaper than severance."

Антон Сурков
McDonald's: Employer Brand Campaign • Ads of the World™ | Part of The Clio Network Design, People, Mcdonalds, Mcdonald's, Adsoftheworld, Mcdonald, Ad Agency, Advertising Agency, Ad Campaign

The new McDonald’s Employer Brand campaign focuses on the core values of the brand: integrity, and inclusion. The protagonists arrive at McDonald’s happily, and suddenly it is revealed that they are employees instead of customers. The bottom line is that people come to McDonald’s with an appetite, not only for food, but also for work, because they enjoy the brand’s values. Full of happiness and positive energy, this campaign turns the “I’m loving it” jingle into feel-good music.