Mr fahrenheit

Accurate multichannel campaign attribution has stumped the online marketing industry for years. But what if the solution is to stop worrying about attribution, and move to an optimization-driven approach? You know those photo mosaic images, which suddenly became terribly popular a few years back? They cleverly use lots of individual tiny images to make up… Read More »Using ML-driven marketing optimization to solve the attribution conundrum

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Exclusive photo-shoot with photographer Allan Ballard to celebrate the release of „Live Killers” in 1979.