Product based business

My Instagram content planning for product-based businesses and ecommerce brands explained - plus a handy infographic with ready copy & paste ideas

As a website designer, I work with so many different product based and service based business owners to create websites that increase their sales. While my focus is on health and wellness I also love working with sustainable product based brands that want to make a difference in this world. And, although each website I build […]

Knowing what to post on Instagram is something that clients talk to me about on a daily basis. They often feel like they are running around like a headless chicken, desperately taking photos, using different types of filters, or using templates on Canva that don’t align with their brand or messaging. Does this sound familiar?

Get the pros & cons of product-based vs service-based businesses! Find out if your online business should be product-based or service-based.

If you want to improve your sales figures, writing a product description that will convert your customer from someone who is just browsing to someone who is desperate to buy is vital.

As a merchandise buyer, I’ve met with A LOT of vendors. Some good, some bad and some that had great product, but were kind of a mess. So what sets one apart from another? There were a lot of factors, but the one that always stood out the most was in how they presented their […]

Around two years ago, I blogged about my top 10 free shopify apps. Since then, I've tested many more that so many retailers can benefit from.

Raise your hand if the secrecy that surrounds sourcing for your product based business frustrates the crap out of you?! As if pricing wasn’t hard enough, finding a reliable and good manufacturer is like searching for a needle in a haystack. You spend hours on your computer researching to find reliable resources to partner with. You meet some manufacturers who seem amazing until you receive their pricing while others are just a hot mess. You know the answer is out there because you see…

In 2013, Morgan Nield started an Etsy shop on a whim selling newborn hats, baby headbands and crib sheets. Three years later, she’s close to 20,000 sales and has made over $400,000. How in the world did she do it? Morgan joined me in the last Ellechat webinar of 2016 to share her story along with some practical steps for taking sporadic sales and turning them into a sustainable, consistent income (the kind you can quit your day job with!).

Writing great product descriptions can be a daunting task, can’t it? We cover how to write great product descriptions to increase your sales.