Ingredients with integrity. Free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, and cruelty. Full of keratin, argan oil, and ginseng root extract. We design our products with ingredients that nurture your hair and avoid those that don't. We offer innovative color made with a deep commitment to quality that meets the strict safety standards put forth by the European Union (EU), which bans chemicals not proven to be safe. Click through for more info. #hair #haircolor #crueltyfree