How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.
This design is Lubalins most famous designs. It is his best work. I like how Lubalin made the ili into the mother, the father, and the child. Like a family. it was creative how Lubalin made pictures with the fonts. It was really creative.
I like the use of negative space in this image to best convey the idea behind it. Not to mention it makes the text look interesting. <<Negative space in graphic design is a whole other art form all it's own>>