martin nedeliak
Viac nápadov od martin
Generative logos

Generative logos

Creative Review - Flexible identity systems: all played out?

Creative Review - Flexible identity systems: all played out?

Creative Review - Flexible identity systems: all played out?

Creative Review - Flexible identity systems: all played out?

Good Logos / Creative Review - Flexible identity systems: all played out?

Good Logos / Creative Review - Flexible identity systems: all played out?

dynamic identity systems: a trend or an evolution in the principles of logo design?

dynamic identity systems: a trend or an evolution in the principles of logo design?

City of Melbourne asked Landor to develop a cohesive brand strategy and new identity system. The challenge was to reflect City of Melbourne’s cool sophistication on the world stage, capture the passion of its people, and provide the city with a unified, flexible, and future-focused image

City of Melbourne asked Landor to develop a cohesive brand strategy and new identity system. The challenge was to reflect City of Melbourne’s cool sophistication on the world stage, capture the passion of its people, and provide the city with a unified, flexible, and future-focused image

Eventually the Aol scheme of 2009 (also by Wolff Olins) took this to its inevitable conclusion and turned this inside out with an ‘invisible' logo made visible only by a huge palette of images that appearing behind it.

Eventually the Aol scheme of 2009 (also by Wolff Olins) took this to its inevitable conclusion and turned this inside out with an ‘invisible' logo made visible only by a huge palette of images that appearing behind it.

Cog Design has created the identity for Cast, a new venue in Doncaster.

Cog Design has created the identity for Cast, a new venue in Doncaster.

Sharjah Biennial on Behance

Sharjah Biennial on Behance

From our market research, there are not that many castle logos specifically within the child market, so we saw this as a good chance to build a unique identity with the castle graphic. We developed a set of small homes then built up a baby kingdom whereby all homes are linked together. We topped it off by utilising lively and colourful tones similar to those in a fairy tale.

From our market research, there are not that many castle logos specifically within the child market, so we saw this as a good chance to build a unique identity with the castle graphic. We developed a set of small homes then built up a baby kingdom whereby all homes are linked together. We topped it off by utilising lively and colourful tones similar to those in a fairy tale.