Your designs can spark a whole range of emotions in people. Color theory unlocks the secrets of how to use hues to inspire joy, sadness, and even hunger. -- or, you know, make art or not to have clashing colors.
How to Choose a Colour Scheme (When You're not a Designer
Having a distinct color palette is a great asset for branding. A good color palette will not only make your brand recognizable, it will also help you stand out from the crowd and helps build your brand's personality. Creating a color palette is not all that difficult. But it’s good to know some of the psychology behind color and have some background information about color palettes. I will also show you an easy way to create palettes even when you have zero knowledge about design!