The Color Thesaurus, what a chart! Imagine creating this kind of chart by asking kids to determine what "colour" is a word. (We could them ask them to write a poem or a story and use that chart to see what colour it is.
The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.
I know of way too many people that think plugging things into an app or clicking a button in Photoshop is design. Don't get me wrong, these things are handy and cool but it doesn't make you a designer.