Social TV

Collection by Paul Mcgrath

257

Pins

•

145

Followers

Types of Second-Screen Apps That Keep Users Engaged | Adweek

Small Business Marketing Social Media Marketing Digital Marketing Social Tv Applique Journey Mapping Time Warner

Tv Ads

Always Learning

The Type of Second-Screen Apps That Keep Users Engaged the Most

How advertisers can best leverage them

#socialTV #TVOTNYC11

Create stories using social media. Turn what people post on social media into compelling stories. Collect the best photos, video, tweets and more to publish them as simple, beautiful stories that can be embedded anywhere.

Games Of Thrones And Walking Dead: Turning Great TV Into Interactive Stories

The Walking Ded

The Walking Dead Telltale Walking Dead Art The Walking Dead Movie

Walking Dead Saison 2

Walking Dead Season Interactive Story Games Clementine Walking Dead Walking Dead Wallpaper

Games Of Thrones And Walking Dead: Turning Great TV Into Interactive Stories

The creator of the acclaimed Walking Dead games has set hearts racing with news it’ll interpret Game of Thrones next. CEO Dan Connors talks about how the studio brings interactivity to Hollywood properties and immersing fans in their favorite TV narratives.

Highly recommended slide deck on the future of digital consumption and advertising trends.

Inbound Marketing

Business Marketing Content Marketing Internet Marketing Online Business Digital Marketing Social Tv Digital Strategy

Digital Technology

THE FUTURE OF DIGITAL: 2013 [SLIDE DECK]

A presentation by Business Insider CEO Henry Blodget.

Although we often hear how Twitter dominates second screen activity for TV shows, it doesn't only happen on Twitter. Shows that have custom apps, or that try to create a companion experience on their web sites will often get way more visits (as much as 10 times the people) than people tweeting. The stats above compare web visits, custom app visits, and people who tweet during the broadcast windows, it is estimated that about 50 people see a tweet for every person that tweets).

Social Tv Social Media Twitter App Digital Strategy

Over The Rainbow

Infographics Tv Shows Apps Windows

Although we often hear how Twitter dominates second screen activity for TV shows, it doesn't only happen on Twitter. Shows that have custom apps, or that try to create a companion experience on their web sites will often get way more visits (as much as 10 times the people) than people tweeting. The stats above compare web visits, custom app visits, and people who tweet during the broadcast windows, it is estimated that about 50 people see a tweet for every person that tweets).

ThenetworkiswatchingCom

new multi-platform experience by Channel 4 for #Utopia - #TheNetworkIsWatching

56% of Americans view an average of 141 #VideoAd per month - YTD #infographic on reach and frequency of #OnLineVideo ads (#VideoAd)

Social Tv Social Media Trends

Digital Tv

Bar Chart Infographic Tech Ads Marketing Future

comScore-Reach-Frequency-Online-Video-Ads-Jan-Oct-2013-Nov2013 - Marketing Charts

Reach and frequency of online video ads, from January through October, 2013.

Across all kinds of programming, 84 percent of users say they engage with their tablets or smartphones while watching TV at least once a month, while 39 percent do at least once each day. Of these users, 72 percent said they are more likely to watch a TV show after engaging with the show’s social media pages or mobile apps, while 51 percent use social networks to talk to other fans while watching the same show (perhaps through a hashtag campaign on Twitter).

Wowza Media Systems: Second Screen usage means big opportunities for companies [infographic]

Image via Wowza Media SystemsCredit: With the mass adoption of smartphones and tablets, users have transformed normal daily activities, like watching TV, into a social affair, thanks to social media [...]

Social Tv

Digital Tv

Extensions Interview Campaign Posts Messages Hair Weaves

Login

In preparation for the highly anticipated premiere of "Rising Star", American network ABC launched an social activation Instagram campaign that lets aspiring singers audition for the show via Instagram.