Old Reliable: Why Print Isn’t Dead | Printing By Design
Even with the slowed economy and the bursting out of digital media, commercial printing still is in demand and finding new uses and users everyday.
Printers Who Wander (Yeah I found that place to be, Yeah, ohhhhhhhhhhhhhhhh) (Dion DiMucci) | Printing By Design
Book printers encourage potential book printing customers to print with them by also offering publishing solutions once the book is printed.
Is Your Book Launch Plan Real or A “Fugazi”? | Printing By Design
Learn the things that marketing your book when self publishing have in common with most other businesses. Here are marketing tips you can apply to your book
The Death Of A Salesman or How Your Book Cover Can Kill Your Sales | Printing By Design
In book printing the cover is the first things people notice about your book on the stands. The cover must grab their attention in order to go further.
Original Sin | Printing By Design
There is an old saying in the music business, however inaccurate that also applies to printing. The phrase goes like this: “We will fix it in the mix.” It is interesting to note that most producers, musicians or engineers who bought this pap failed. The music was not bettered in the mix, it just made pap crap! There is some truth to two other phrases: “You can’t put lipstick on a pig” and “You can polish a diamond but not a turd.”Thus, there is a carry over with this logic into all…
The Prequel To The Story Of Book Marketing | Printing By Design
You’ve read the book or in my case the blogs all about how to market your book.Now let’s take a look at what happens before you start exhausting the list of what to do, how to do it and so forth. In the very beginning and at the earliest stages before you even start on your first marketing journey you need to understand “the prequel” of the story of book marketing.So what you may ask is the “prequel”? It is your guideline for much of all that you will be doing once you get your book back…
Hash and Eggs Ain’t What They Used To Be! | Printing By Design
Old words today sometimes take on new meanings. Corned beef hash, one of my old favorite breakfast treats has now become hash with a tag at its end or a “hashtag”. The written symbol for the hashtag is the pound sign (or #). Combined with a word or two without spaces it becomes a tag for Google, Twitter and others to read. In essence a tag is a label which can describe content. With information systems a tag is a non-hierarchical keyword used in the metadata which describes a useful bit of…
Little Things Mean A Lot (With Book Manufacturing) | Printing By Design
With book printing and manufacturing as in life the song “Little Things Mean A Lot” holds true.There are a number of seemingly little things that can make or break your book printing day, leaving you with great savings of the “heartbreak of book production psoriasis.” My intention here is to point out some of what may be shortcuts to savings or even saving you from shortcuts of your own. Which shall hold true will be in the eye of the reader as in some cases it will be a subjective call as…
Is Social Networking Worth The Time Spent? | Printing By Design
Some recent questions by a skeptic were recently posted on one of the social networking sites Does that convert to acquiring paying customers? Does it gain any reaction like instant calls to me re business? Is it creating new prospects who will call me? The above post instigated a response by me with a touch of humor and my own personal experience. I will also tell you, that before I engaged a while back, as a participant on the social networking sites, LinkedIn, Face Book and Twitter, I too…