Exhibitions Rovereto. Deperopubblicitario. From the Auto-réclame to Advertising Architecture. MART: Museo di Arte Moderna e Contemporanea di Trento e Rovereto. The Curated Object - The Curated Object: Decorative Arts & Design Exhibition Guide + Educational Resource
This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.