This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
Exhibitions Rovereto. Deperopubblicitario. From the Auto-réclame to Advertising Architecture. MART: Museo di Arte Moderna e Contemporanea di Trento e Rovereto. The Curated Object - The Curated Object: Decorative Arts & Design Exhibition Guide + Educational Resource
The meaning of the word "missing" is portrayed frm the absences of stem of the letter "i". By leaving the titles, it portrays that a part of the letter has been removed, reinforcing the meaning of "missing".