"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.
A beach sign that reads “Take a Break From The Sun“. As can be seen in the image above, the message is created by reversed type that casts a shadow on the sand. Pinned by Ignite Design & Advertising, Inc. www.
These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.