There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
Accidental Mysteries, 08.21.11: A Weekly Gallery of Images
This is example for typography design. I like that design since it is so creative typeface using the glass shape for "g" even though the design is really simple. I've got inspiration when I do assignments for typography design class.
How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.