The 'Don't Drive Sleepy Project' is one that adheres to all drivers and the simple illustrations ensure the seriousness of this print advertising campaign hits home. The tag line 'sleepiness is stronger than you' couldn't be executed more perfectly.
Check out this satirical advertising campaign for the Charity Cordaid. The items are not for sale. The purpose of the advert is to highlight the difference between how consumers in the Western World look at material products. Oh the shame of it.
"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.