Egg Box - No, it isn't software exactly. But it is a great example of a design that works well at revealing the beauty and nature of the content to the user rather than hiding it, which is what UX design ought to do more.
Doesn't it look like fish balls ? nearly...Its the primary pack of a Festina new collection of watchs and not the less innovative. For a brand of this grade its unusual to present its product like that but the interest is to demonstrate that the watch is really waterproof because its dived into a transparent water-filled bag. Ingenious, simply well thought and impressive. The originality is in the technic used to present the product and the visual impact it operates.