Mary Kay has a BRAND NEW mascara coming out It's called Lash Intensity!!! 84% Longer looking lashes 200% More volume 1000% unforgettable!! The new, double Impact™ Brush helps plump while combing through to lengthen the look of lashes. Mineral-rich, high-impact pigment envelops each lash in a perfect shade of black. All-day wear that resists smudging.