Typography could be warped to fit around other objects on advertisement to fill up negative space, and to stop crowding on the page JW: CATEGORY: Text Wrap COMMENTS: The large S looks elegant on the page and the text fills the negative space nicely.
layout ideas - I like the positioning of the text it has no order yet it is very neat. Also the small text boxes of writing are placed randomly. There are elements of disorder yet it looks very ordered.
So clever - Coffee & Cigarettes poster remake by Viktor Hertz. "The clean, minimal design is really striking and the coffee mug made out of the negative space is a brilliant idea. i love minimal design