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Sustainable Fast Food: Now in Vaguely Vietnamese
Asian Box: The idea is ‘asian street food’ (!?) with good ingredients, nice design, and a lean towards the prescriptively healthy. The menu is a grid of choices to combine: Pick a starch. Pick a protein. Pick some vegetables. Pick a sauce. Humanely/sustainably sourced ingredients! Minimal packaging! LEED renovations! All things I like. They even have a chef from Slanted Door.
It is a vegetarian restaurant that wants toshow a 100% green and healthy brand.Considering this, the color used are differentgreen tones that are used on the logotypeand its pieces: Menu, Plates, Napkins,cutlery and business cards. The logo that was made is simple and explicitubicate on a diagonal position. Sothis way we give a dynamic to the brand.