"This is an advertisement found in Vancouver during the National Non-Smoking Week. The car was placed at the Vancouver Art Gallery and the message reads ‘Death from car accidents: Death from smoking-related causes: Quit now before it kills you.
This anti-smoking ad shows, in a way, how smoking can affect the smoker's lungs. It encourages smokers to quit in order to avoid getting lung cancer and dying.
Guerrilla marketing to make people stop smoking. This harsh realization of using a fake pair of lungs as an ash tray shows the build up of cigarettes and shows how maybe even smoking a day can collect up and make a lasting damage on your lungs.
