Top 8 PPC Marketing Mistakes to Avoid Pay-Per-Click (PPC) marketing is undoubtedly one of the best digital marketing tools every business owner should have in their marketing arsenal, just like what 88% of respondents in a previous SEOMoz industry survey are doing. Although natural search traffic through SEO still tops the traffic generation pack, PPC can generate as much as 64.6% clicks, making it the second most effective lead generation tool according to 91% of experts in the digital ma...